In a statement, Apple CEO Steve Jobs said that “the products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”

Apple sells 8.7 million iPhones during fiscal Q1 2010, 100% more than last year

Total iPhone sales are now at a total of 42,445,000 as of the press release today. Apple sold 8,700,000 iPhones in during fiscal Q1 of 2010. That’s up 100% unit growth over the year-ago quarter. AMAZING! That’s over 1 million more than Apple’s best iPhone selling quarter, fiscal Q4 2009, which saw 7.4 million iPhones sold.

Apple Reports First Quarter Results

CUPERTINO, California—January 25, 2010—Apple® today announced financial results for its fiscal 2010 first quarter ended December 26, 2009. The Company posted revenue of $15.68 billion and a net quarterly profit of $3.38 billion, or $3.67 per diluted share. These results compare to revenue of $11.88 billion and net quarterly profit of $2.26 billion, or $2.50 per diluted share, in the year-ago quarter. Gross margin was 40.9 percent, up from 37.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.

Apple sold 3.36 million Macintosh® computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter. Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter.

During the quarter Apple elected retrospective adoption of the Financial Accounting Standards Board’s amended accounting standards* related to certain revenue recognition. Adoption of the new accounting standards significantly changes how the Company accounts for certain items, particularly sales of iPhone® and Apple TV®.

“If you annualize our quarterly revenue, it’s surprising that Apple is now a $50+ billion company,” said Steve Jobs, Apple’s CEO. “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”

“We are very pleased to have generated $5.8 billion in cash during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the second fiscal quarter of 2010, we expect revenue in the range of about $11.0 billion to $11.4 billion and we expect diluted earnings per share in the range of about $2.06 to $2.18.”

Other worthwhile facts from Q1 of 2010:
Mac:

  • 3.36 million Mac sales, beating our record by over 300,000 (up 33% from a year ago).
  • About half of Macs sold were to new customers.
  • Portable sales robust – up 18% year over year.

iPod:

  • 21 million iPods (down 8%). Less than a year ago.
  • Traditional iPods went down, but iPod touch still growing well. Revenue growth due to that.
  • Share is still over 70% of U.S. MP3 players. Continues to gain share internationally.
  • iTunes Store had a record quarter. Its the largest online catalog with 11 million songs. 8,000 films, 2,000 in HD.

iPhone:

  • 86 countries for iPhone distribution.
  • Added 17 new carriers throughout the world in the quarter.
  • App Store has more than 3 billion downloads.

Retail Stores:

  • 283 stores in 10 countries.
  • 10 new stores opened in the quarter – including the Louvre in Paris.
  • 100 remodels in the calendar year.
  • $7.1 million is average revenue per store.
  • 40-50 new stores in 2010. Half international.

Trading in Apple shares, which were halted earlier, has resumed. In late trading, the stock is up $5.46, or 2.7%, to $207.63.

Info from Baron’s, TechCrunch, and IntoMobile.

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