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	<title>TheBORG.me &#187; Apple</title>
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	<link>http://theborg.me</link>
	<description>Resistance is futile.</description>
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		<title>Try FaceTime with Apple</title>
		<link>http://theborg.me/2010/06/26/try-facetime-with-apple/</link>
		<comments>http://theborg.me/2010/06/26/try-facetime-with-apple/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 21:59:18 +0000</pubDate>
		<dc:creator>The_BORG</dc:creator>
				<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[FaceTime]]></category>

		<guid isPermaLink="false">http://theborg.me/?p=1468</guid>
		<description><![CDATA[So, you got the new iPhone 4 like me. It&#8217;s full of great improvements in the software and hardware. Besides multitasking and folders in iOS4, the iPhone 4 has a front-facing camera that you can use for FaceTime (video phone call, if you haven&#8217;t heard of it yet). Unfortunately it needs wi-fi to use. If [...]]]></description>
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<p>So, you got the new iPhone 4 like me. It&#8217;s full of great improvements in the software and hardware. Besides multitasking and folders in iOS4, the iPhone 4 has a front-facing camera that you can use for FaceTime (video phone call, if you haven&#8217;t heard of it yet). Unfortunately it needs wi-fi to use. If you don&#8217;t sit in your house with a wireless network, a coffee shop with free wi-fi, or other location with wi-fi you&#8217;re pretty much shit out of luck for using FaceTime.</p>
<p>After I got my iPhone 4 set up and had some time to kill, my friend &#038; I tried out FaceTime. It&#8217;s pretty damn cool! But say you don&#8217;t have any friends available to try out FaceTime (or no friends at all)&#8230; What do you do?</p>
<p>Apple sent out an email on Friday informing iPhone 4 owners that they can call Apple and test out FaceTime with them! For free!</p>
<p><center><img src="http://theborg.me/wp-content/uploads/FaceTime-email.png" alt="Try FaceTime with Apple" title="Try FaceTime with Apple" width="234" height="318" class="alignnone size-full wp-image-1469" /></center></p>
<p>All you need to do is to call 1-888-FACETIME from 8:00 am to 8:00 pm CDT and an Apple representative will show you the basics and a few advanced tips. I haven&#8217;t tried it yet, but just to see what it&#8217;s all about might be worth it. Just remember to need to have wi-fi on.</p>
<p>If you&#8217;ve tried calling Apple to try out FaceTime, let us know what happened and what was talked about.</p>
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		<title>The iPhone 4</title>
		<link>http://theborg.me/2010/06/07/the-iphone-4/</link>
		<comments>http://theborg.me/2010/06/07/the-iphone-4/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 00:00:15 +0000</pubDate>
		<dc:creator>The_BORG</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://theborg.me/?p=1432</guid>
		<description><![CDATA[I hope you all had a chance to check out the WWDC keynote today. Steve Jobs let us all see the iPhone 4 an dmore info about iOS4 (the name of the iPhone OS 4.0), and iAd. Watch Apple’s New iPhone 4 Promo Video: So, there it is. The iPhone 4. I won&#8217;t bore you [...]]]></description>
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<p>I hope you all had a chance to check out the WWDC keynote today. Steve Jobs let us all see the iPhone 4 an dmore info about iOS4 (the name of the iPhone OS 4.0), and iAd.</p>
<p>Watch Apple’s New iPhone 4 Promo Video:<br />
<center><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/Ah5S7R-h208&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x234900&#038;color2=0x4e9e00"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Ah5S7R-h208&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x234900&#038;color2=0x4e9e00" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></center></p>
<p><center><img src="http://theborg.me/wp-content/uploads/iphone4-route-facetime-20100607.png" alt="iPhone 4 - FaceTime" title="iPhone 4 - FaceTime" width="244" height="225" class="alignnone size-full wp-image-1437" /> <img src="http://theborg.me/wp-content/uploads/iphone4-route-retina-20100607.png" alt="iPhone 4 - Retina Display" title="iPhone 4 - Retina Display" width="244" height="225" class="alignnone size-full wp-image-1438" /></center></p>
<p>So, there it is. The iPhone 4. I won&#8217;t bore you with the specs about it (you can find it on <a href="http://www.apple.com/iphone/" TARGET="_blank">Apple&#8217;s iPhone site</a>), but here is my take on it:</p>
<p><center><strong>I CAN&#8217;T FUCKING WAIT TO GET MY HANDS ON IT!!!</strong></p>
<p><img src="http://theborg.me/wp-content/uploads/iphone4-route-multitasking-20100607.png" alt="iPhone 4 - Multitasking" title="iPhone 4 - Multitasking" width="244" height="225" class="alignnone size-full wp-image-1439" /> <img src="http://theborg.me/wp-content/uploads/iphone4-route-hd-20100607.png" alt="iPhone 4 - HD" title="iPhone 4 - HD" width="244" height="225" class="alignnone size-full wp-image-1440" /></center></p>
<p>The iPhone 4 is packed with loads of great features! I was this excited too about the 3GS last year, but now I&#8217;m even MORE EXCITED than last year! HA! Just over 2 weeks away until it&#8217;s in my hands!</p>
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		<title>101 Apple Inspired T-shirts</title>
		<link>http://theborg.me/2010/01/31/101-apple-inspired-t-shirts/</link>
		<comments>http://theborg.me/2010/01/31/101-apple-inspired-t-shirts/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 22:49:00 +0000</pubDate>
		<dc:creator>The_BORG</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Fanboy]]></category>
		<category><![CDATA[Fangirl]]></category>
		<category><![CDATA[T-shirts]]></category>

		<guid isPermaLink="false">http://theborg.me/?p=1096</guid>
		<description><![CDATA[I stumbled upon this post from Cult of Mac of a list of 101 Apple inspired t-shirts for fanboys &#038; fangirls. It&#8217;s originally from citygonzales.com, who reviews t-shirts. I&#8217;ve seen several of these t-shirts and there are some that I want. Check out the original post and find your favorite Apple inspired t-shirts! Here are [...]]]></description>
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<p>I stumbled upon <a href="http://www.cultofmac.com/101-apple-inspired-tees-for-fanboys-and-girls/27639#more-27639" TARGET="_blank">this post from Cult of Mac</a> of a list of 101 Apple inspired t-shirts for fanboys &#038; fangirls. It&#8217;s originally from <a href="http://www.cotygonzales.com/2010/01/25/101-t-shirts-for-apple-fanboys-and-mac-faithful/" TARGET="_blank">citygonzales.com</a>, who reviews t-shirts. I&#8217;ve seen several of these t-shirts and there are some that I want. Check out the <a href="http://www.cotygonzales.com/2010/01/25/101-t-shirts-for-apple-fanboys-and-mac-faithful/" TARGET="_blank">original post</a> and find your favorite Apple inspired t-shirts! Here are a few of my favorites:</p>
<p><center><img src="http://theborg.me/wp-content/uploads/101AppleTees3.jpg" alt="I&#039;m a Mac" title="101AppleTees3" width="328" height="259" class="alignnone size-full wp-image-1100" /><br />
<img src="http://theborg.me/wp-content/uploads/101AppleTees2.jpg" alt="Close Min Max" title="101AppleTees2" width="455" height="455" class="alignnone size-full wp-image-1099" /><br />
<img src="http://theborg.me/wp-content/uploads/101AppleTees1.jpg" alt="Being chased by zombies? There&#039;s an app for that." title="101AppleTees1" width="455" height="455" class="alignnone size-full wp-image-1098" /></center></p>
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		<title>Apple Reports First Quarter Results</title>
		<link>http://theborg.me/2010/01/25/apple-reports-first-quarter-results/</link>
		<comments>http://theborg.me/2010/01/25/apple-reports-first-quarter-results/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 23:02:39 +0000</pubDate>
		<dc:creator>The_BORG</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://theborg.me/?p=1050</guid>
		<description><![CDATA[In a statement, Apple CEO Steve Jobs said that “the products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.” Total iPhone sales are now at a total of 42,445,000 as of the press release today. Apple sold 8,700,000 iPhones in [...]]]></description>
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<p>In a statement, Apple CEO Steve Jobs said that “the products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”<br />
<CENTER><a href="http://www.apple.com/pr/library/2010/01/25results.html" TARGET="_blank"><img src="http://theborg.me/wp-content/uploads/apple-logo1-150x150.jpg" alt="Apple sells 8.7 million iPhones during fiscal Q1 2010, 100% more than last year" title="Apple Logo" width="150" height="150" class="alignnone size-thumbnail wp-image-1065" /></a></CENTER></p>
<p>Total iPhone sales are now at a total of <strong>42,445,000</strong> as of the press release today. <strong>Apple sold 8,700,000 iPhones in during fiscal Q1 of 2010.</strong> That&#8217;s <strong>up 100%</strong> unit growth over the year-ago quarter. AMAZING! That&#8217;s over 1 million more than Apple’s best iPhone selling quarter, fiscal Q4 2009, which saw 7.4 million iPhones sold.<br />
<span id="more-1050"></span></p>
<blockquote><p><a href="http://www.apple.com/pr/library/2010/01/25results.html" TARGET="_blank">Apple Reports First Quarter Results</a></p>
<p>CUPERTINO, California—January 25, 2010—Apple® today announced financial results for its fiscal 2010 first quarter ended December 26, 2009. The Company posted revenue of $15.68 billion and a net quarterly profit of $3.38 billion, or $3.67 per diluted share. These results compare to revenue of $11.88 billion and net quarterly profit of $2.26 billion, or $2.50 per diluted share, in the year-ago quarter. Gross margin was 40.9 percent, up from 37.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.</p>
<p>Apple sold 3.36 million Macintosh® computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter. Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter.</p>
<p>During the quarter Apple elected retrospective adoption of the Financial Accounting Standards Board’s amended accounting standards* related to certain revenue recognition. Adoption of the new accounting standards significantly changes how the Company accounts for certain items, particularly sales of iPhone® and Apple TV®.</p>
<p>“If you annualize our quarterly revenue, it’s surprising that Apple is now a $50+ billion company,” said Steve Jobs, Apple’s CEO. “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”</p>
<p>“We are very pleased to have generated $5.8 billion in cash during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the second fiscal quarter of 2010, we expect revenue in the range of about $11.0 billion to $11.4 billion and we expect diluted earnings per share in the range of about $2.06 to $2.18.”</p></blockquote>
<p><U>Other worthwhile facts from Q1 of 2010:</U><br />
<strong>Mac:</strong></p>
<ul>
<li>3.36 million Mac sales, beating our record by over 300,000 (up 33% from a year ago).</li>
<li>About half of Macs sold were to new customers.</li>
<li>Portable sales robust – up 18% year over year.</li>
</ul>
<p><P></p>
<p><strong>iPod:</strong></p>
<ul>
<li>21 million iPods (down 8%). Less than a year ago.</li>
<li>Traditional iPods went down, but iPod touch still growing well. Revenue growth due to that.</li>
<li>Share is still over 70% of U.S. MP3 players. Continues to gain share internationally.</li>
<li>iTunes Store had a record quarter. Its the largest online catalog with 11 million songs. 8,000 films, 2,000 in HD.</li>
</ul>
<p><P></p>
<p><strong>iPhone:</strong></p>
<ul>
<li>86 countries for iPhone distribution.</li>
<li>Added 17 new carriers throughout the world in the quarter.</li>
<li>App Store has more than 3 billion downloads.</li>
</ul>
<p><P></p>
<p><strong>Retail Stores:</strong></p>
<ul>
<li>283 stores in 10 countries.</li>
<li>10 new stores opened in the quarter – including the Louvre in Paris.</li>
<li>100 remodels in the calendar year.</li>
<li>$7.1 million is average revenue per store.</li>
<li>40-50 new stores in 2010. Half international.</li>
</ul>
<p>Trading in Apple shares, which were halted earlier, has resumed. In late trading, the stock is up $5.46, or 2.7%, to $207.63.</p>
<p><em>Info from <a href="http://blogs.barrons.com/techtraderdaily/2010/01/25/apple-fy-q1-revs-158b-eps-367-used-new-accounting-standard-336m-macs-21m-ipods-87m-iphones/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed:+barrons/techtraderdaily/feed+(BARRONS.com+Blog:+Tech+Trader+Daily)" TARGET="_blank">Baron&#8217;s</a>, <a href="http://www.techcrunch.com/2010/01/25/apple-q1-2010-results/" TARGET="_blank">TechCrunch</a>, and <a href="http://www.intomobile.com/2010/01/25/apple-sells-8-7-million-iphones-during-fiscal-q1-2010-100-more-than-last-year.html" TARGET="_blank">IntoMobile</a>.  </em></p>
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		<title>Gowalla &amp; Incase Partner: UPDATED</title>
		<link>http://theborg.me/2010/01/05/gowalla-incase-partner/</link>
		<comments>http://theborg.me/2010/01/05/gowalla-incase-partner/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 23:47:27 +0000</pubDate>
		<dc:creator>The_BORG</dc:creator>
				<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Gowalla]]></category>
		<category><![CDATA[Incase]]></category>
		<category><![CDATA[iPhone App]]></category>
		<category><![CDATA[Slider]]></category>

		<guid isPermaLink="false">http://theborg.me/?p=974</guid>
		<description><![CDATA[I&#8217;m a big time fan of Gowalla, as you can tell from some of my posts. Today, Gowalla announced that they&#8217;ve partnered with case maker Incase. If you check into any Apple Store, you have a chance to pick up to 6 new virtual Incase items! I was at my local Apple Store today before [...]]]></description>
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<p>I&#8217;m a big time fan of <a href="http://gowalla.com" TARGET="_blank">Gowalla</a>, as you can tell from some of <a href="http://theborg.me/tag/gowalla/">my posts</a>. Today, Gowalla <a href="http://gowalla.com/blog/2010/01/go-out-with-gowalla-and-incase/" TARGET="_blank">announced</a> that they&#8217;ve partnered with case maker <a href="http://goincase.com" TARGET="_blank">Incase</a>.</p>
<p><center><img src="http://theborg.me/wp-content/uploads/Gowalla_passport-Apple_Incase.png" alt="Gowalla &amp; Incase partner" title="Gowalla &amp; Incase partner" width="320" height="460" class="alignnone size-full wp-image-975" /></center></p>
<p>If you check into any Apple Store, you have a chance to pick up to 6 new virtual Incase items! I was at my local Apple Store today before I knew about this news. I didn&#8217;t get anything. This first week, some people will have the chance to score a real Incase Slider case if they also find the virtual Incase Slide. A fine prize indeed! If you collect all 6 virtual Incase items, you’ll receive the <strong>Incase Pin of Glory</strong>!</p>
<p><strong>UPDATE 01/06/2009:</strong> I scored a virtual Incase Slider today after work! Now I guess I&#8217;m waiting for an email from Gowalla, just like with the Golden Gifts they did for Christmas.</p>
<p><strong>UPDATE 01/07/2009:</strong> Found another virtual Incase Slider today at the Apple Store. I also posted the question on how we win a real one on the <a href="http://getsatisfaction.com/gowalla" TARGET="_blank">Gowalla forum on GetSatisfaction.com</a>. <a href="http://getsatisfaction.com/gowalla/topics/virtual_real_incase_slider" TARGET="_blank">Here&#8217;s the post</a>. Not everyone that finds a virtual Incase Slider wins a real one. Gowalla failed to properly and clearly state the rules. Shame on them. It appears that one person that does find a virtual item will win a real Incase Slider that will be announced on their Twitter feed. I feel very, very fucking disappointed.</p>
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		<title>Apple Fan Fires Back</title>
		<link>http://theborg.me/2009/10/27/apple-fan-fires-back/</link>
		<comments>http://theborg.me/2009/10/27/apple-fan-fires-back/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 01:17:34 +0000</pubDate>
		<dc:creator>The_BORG</dc:creator>
				<category><![CDATA[Rant]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[DroidDont]]></category>

		<guid isPermaLink="false">http://theborg.me/?p=455</guid>
		<description><![CDATA[iDon’t need vague information iDon’t need scare tactics iDon’t need to imitate iDon’t need a droid…unless it’s R2D2 iDon’t have a problem with iTunes iDon’t buy brands who bash other brands Video from DroidDont on YouTube. Nice job!]]></description>
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<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/RTtEeTuc1Hw&#038;hl=en&#038;fs=1&#038;color1=0x234900&#038;color2=0x4e9e00"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/RTtEeTuc1Hw&#038;hl=en&#038;fs=1&#038;color1=0x234900&#038;color2=0x4e9e00" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>iDon’t need vague information<br />
iDon’t need scare tactics<br />
iDon’t need to imitate<br />
iDon’t need a droid…unless it’s R2D2<br />
iDon’t have a problem with iTunes<br />
iDon’t buy brands who bash other brands</p>
<p>Video from <a href="http://www.youtube.com/user/droiddont" TARGET="_blank">DroidDont on YouTube</a>. Nice job!</p>
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		<title>The Magic Mouse</title>
		<link>http://theborg.me/2009/10/20/the-magic-mouse/</link>
		<comments>http://theborg.me/2009/10/20/the-magic-mouse/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 23:58:53 +0000</pubDate>
		<dc:creator>The_BORG</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Magic Mouse]]></category>

		<guid isPermaLink="false">http://theborg.me/?p=347</guid>
		<description><![CDATA[So Apple gave us a bunch of new hardware today. YES! I&#8217;d love the 27-inch iMac, top model of course, but that wouldn&#8217;t be feasible at this time. I would love the 3 extra inches that the screen would give me! WOW! Then there&#8217;s the new Mac minis, the new Apple Remote, and finally the [...]]]></description>
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<p>So Apple gave us a bunch of new hardware today. YES! I&#8217;d love the 27-inch iMac, top model of course, but that wouldn&#8217;t be feasible at this time. I would love the 3 extra inches that the screen would give me! WOW! Then there&#8217;s the new Mac minis, the new Apple Remote, and finally the new Magic Mouse, which comes standard with the new iMacs &amp; with a wireless keyboard. NICE. I was thinking of maybe getting that Magic Mouse. It sure seems to beat the hell out of the Mighty Mouse and it&#8217;s sticky scroll ball. That little ball has really pissed me off a few times. I&#8217;m going to have to go to my local Apple Store, play with the new Magic Mouse, and see if I like it. If not, then maybe I&#8217;ll get a non-Apple mouse.<br />
<CENTER><a href="http://www.apple.com/magicmouse/" target="_blank"><img class="alignnone size-full wp-image-350" title="magic_mouse1" src="http://theborg.me/wp-content/uploads/magic_mouse1.jpg" alt="magic_mouse1" width="380" height="339" /></A><br />
<em>Images from <a href="http://www.apple.com/magicmouse/" target="_blank">Apple</a>.</em></CENTER></p>
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		<title>Mac Users &amp; Windows 7 Party</title>
		<link>http://theborg.me/2009/10/06/mac-users-windows-7-party/</link>
		<comments>http://theborg.me/2009/10/06/mac-users-windows-7-party/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 04:11:19 +0000</pubDate>
		<dc:creator>The_BORG</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Party]]></category>

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